Export & Social Media Guide

Which format to use for every platform, still vs. video, posting workflows, and content calendar tips.

Format Reference

Still Images

Format	Dimensions	Best for
Feed 4:5	1080 × 1350 px	Instagram Feed, Facebook Feed
Story 9:16	1080 × 1920 px	Instagram Stories, Reels cover, TikTok
Square 1:1	1080 × 1080 px	Facebook, LinkedIn, older posts

Slider Videos

Format	Dimensions	Duration
Feed 4:5 video	1080 × 1350 px	~3 seconds
Story 9:16 video	1080 × 1920 px	~3 seconds
Square 1:1 video	1080 × 1080 px	~3 seconds

---

Platform-by-Platform Guide

Instagram Feed

Use: Feed 4:5 — best performing format on Instagram Feed. Takes up more vertical screen space, gets more attention on scroll.

Still vs. Video: Video posts have higher algorithmic reach. Use slider video for social engagement, stills for clinical/professional content.

Export settings: Borderless or Classic template, Side by Side or Slider layout, logo + Instagram handle on.

Posting tip: Add a caption describing the treatment (e.g., “Lip filler — 1ml, 4 weeks post”). Educational content drives saves and shares.

Instagram Stories

Use: Story 9:16 — designed specifically for this format.

Still vs. Video: Slider video works very well as a Story — the animation fills the screen natively. Add a “Book Now” sticker to drive consultations.

Export settings: Borderless template fills the full screen edge to edge.

Instagram Reels

Use: Story 9:16 video — Reels requires vertical format.

How to post:

1. Export Slider Video in 9:16 from Symetri
2. Open Instagram → + → Reel
3. Select the video from your library
4. Add trending audio for algorithm boost

Posting tip: Reels get significantly more reach than Feed posts. If you only post one format, make it a Reel.

TikTok

Use: Story 9:16 video — TikTok is vertical video only.

How to post:

1. Export Slider Video in 9:16
2. Open TikTok → + → Upload
3. Add text or voiceover explaining the treatment
4. Add trending sounds

Posting tip: Educational voiceovers explaining treatment, timeline, and results perform well in the aesthetics niche.

TikTok has stricter content guidelines for before/after medical content. Check TikTok’s current policies before posting — policies change frequently.

Facebook

Use: Square 1:1 or Feed 4:5 for Feed posts. Story 9:16 for Facebook Stories.

Posting tip: Facebook performs better for the 35+ demographic. Tag location for local discovery.

LinkedIn

Use: Square 1:1 or Feed 4:5. Classic template — looks more professional.

Posting tip: LinkedIn audiences are practitioners, referrals, and sophisticated consumers. Focus on technique, education, and outcomes.

Email Newsletters

Use: Feed 4:5 still — good balance of visual impact and file size.

Template: Classic or Framed — cleaner look for email context.

Posting tip: Keep email image files under 1MB for deliverability. Re-compress in Photos if your platform prefers smaller files.

Website / Google Business

Use: Feed 4:5 or Square 1:1.

Tip: Keep branding subtle for website use — a small corner watermark reads better in a gallery context than a full bottom bar. Adjust logo size and placement before exporting for website use.

---

Still vs. Slider Video

Situation	Still	Slider Video
Patient medical record	✅	✗
Instagram Feed	Both work	Video has more reach
Instagram Reels	✗	✅ Required
TikTok	✗	✅ Required
Facebook Feed	✅	Both work
Website gallery	✅	Works if gallery supports it
Email newsletter	✅	✗ Email clients don’t autoplay
In-room consultation	Use in-app slider	—
Patient copy / WhatsApp	✅	✅

---

Export Workflow

Single Case

1. Open the case in the editor and tap the Export icon (top right)
2. Select layout — Side by Side, Top/Bottom, or Slider Video
3. Check the sizes you want — you can select all three in one export
4. Select template style
5. Tap Export — files save to your Photos library

Select all three sizes in one export. Each size generates its own file — you’ll have 4:5, 9:16, and 1:1 ready to use for any platform.

Batch Export (Multiple Cases)

1. From the Cases tab, tap Select (top right)
2. Tap each case you want to export, or tap Select All
3. Tap Batch Export
4. Choose layout, sizes, and template
5. Tap Export All

All selected cases export using your configured branding from Settings.

---

Weekly Content Calendar

Day	Action
Monday	Take after photos for week-2 and week-4 follow-ups. Import into Symetri.
Tuesday	Align, adjust filters, apply eye blur, background removal. Review all cases.
Wednesday	Batch export all ready cases in Feed 4:5 + Story 9:16. Review in Photos.
Thursday–Friday	Post to Instagram Feed, schedule a Reel, add to Story. Save best to Highlights.
Ongoing	Export clinical records without logo/handle as separate files for patient records.

---

Export Quality Tips

Never screenshot the editor

Screenshots capture screen resolution only. Always use the Export function for full 1080px output.

Check exports before posting

Open the file in Photos and zoom in — check logo placement, text legibility, and alignment quality.

Export clinical and social versions separately

For records, turn off the Instagram handle and use minimal or no template. For social, use full branded template.

Keep originals

Symetri reads your original photos but doesn’t modify them. They stay in your Photos library untouched.

---

Hashtag Starter Kit

Lip Filler

#lipfiller #lipaugmentation #beforeandafter #syringelife #aesthetics #medispa #nursepractitioner #lipflip #naturallips

Botox / Forehead

#botox #beforeandafter #preventivebotox #antiwrinkle #glabella #foreheadlines #aestheticnurse #injectables

Under-Eye / Tear Trough

#teartroughfiller #undereye #hollowseyes #beforeandafter #hyaluronicacid #facialfiller #aesthetics

Jawline / Profile

#nonsurgicalrhinoplasty #nosejob #jawlinefiller #profileview #beforeandafter #facialcontouring

General Clinic Tags

#[yourcity]aesthetics #[yourcity]medspa #medispa #aestheticmedicine #beforeandafter #cliniclife